Russian interference in the 2016 US election took many forms. Twitter bots, paid trolling, memes, and Facebook ad campaigns put politically charged messages in front of Americans, enflaming preexisting social divisions in the US. This paper seeks to place RT in a larger complex of the fragmentation of the American public, the role of “disruptive media” strategies and, finally, the geopolitics of US-Russian relations. By tracing the intellectual work of Kremlin political philosopher, Aleksandr Dugin, we get a clearer picture of Russian media campaigns that dominate the headlines.
There is mounting evidence that Russian efforts consciously sought to play on preexisting tensions in American civic life. Race, class, gender and sexuality, all subjects of political strife in a hyperpartisan American political system, became fodder for Russian meme-factories and a small army of covert online commenters. RT’s disruptive role also reflects the Anti-Liberalism of Dugin in his work on geopolitics and so-called Fourth Political Theory. This paper argues that RT is part of a larger strategy we call “disrupt media” and reflects the under-explored teachings of Russian political philosopher, Aleksandr Dugin.
Disrupt media refers to persuasive campaigns that play upon growing American distrust of US news as an institution of political and social life. But the strategy is not unique to Russian disinformation. For years, domestic news operations -Fox News and Brietbart- have played on the distrust of “mainstream” journalism to draw and retain viewership by cultivating distrust in American media. This paper explores how RT combines a disrupt strategy with the geopolitical thinking of “Duginism” which suggests “introduc[ing] geopolitical disorder into internal American activity, encouraging all kinds of separatism and ethnic, social and racial conflicts” (Dugin, 2015, p. 367).
Sharable partisan content, regardless of its support for right or left, Democrat or Republican, left vs. far left, is best understood as an outgrowth of the information bubbles and fragmentation of the American electorate. Disrupt media, in Dugin’s model, fortifies group identity. In line with the Council of Europe’s 2017 report, we reframe this strategy of “information pollution” as a question of culture and ritual rather than simple information transmission, recognizing that “communication plays a fundamental role in representing shared beliefs” (7). RT’s campaign found success by taking advantage of the commercial foundations of the US (new) media system and forms of redistribution enabled by user sharing functions of new media platforms.